Blog


IMA Digital Agency Sydney Macarthur

The Process and Importance of Great Website Design

Creating a new B2B website can seem like a daunting task. From analysing the problems with your current site, to gaining approval from management – the process can take time. Make it as efficient as possible by understanding some of these important best practices.


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IMA Digital Agency Sydney Macarthur

SEO Best Practices Guide

Over the past few years, the amount of changes Google has made to their algorithm has been profound. By implementing a strong SEO strategy, your website will attract the right visitors, that are more likely to turn into real customers. Stay on top of the best SEO practices using this simple guide.


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IMA Digital Agency Sydney Macarthur

Proven Strategies for B2B Email Marketing

Email marketing is used by over 82% of B2B companies, according to Campaign Monitor. So, there is a high likelihood that your competitors are using email marketing. Make sure your customers are prioritising your emails with these handy tips.


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IMA Digital Agency Sydney Macarthur

Search Engine Marketing with Google AdWords

Search Engine Marketing (SEM) is the best way to secure the top advertising positions on Google. There are more than 100 billion searches online every month, so keep your business in prime search engine result positions by running Google AdWords campaigns.


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IMA Digital Agency Sydney Macarthur

Social Media Marketing

Social Media builds engagement with your brand, drives brand loyalty and can bring leads to your business. It can be difficult to know what content to post and when to post it...


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IMA Digital Agency Sydney Macarthur

3 Common Social Media Mistakes Made By Businesses

Social media for business purposes has its own set of faux pas and protocols that marketers should be aware of to make sure you get the most out of your social media efforts.


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IMA Digital Agency Sydney Macarthur

SEO & SEM What’s the Difference?

Often used interchangeably, it is easy to see how people get confused about understanding the differences between Search Engine Optimisation (SEO) & Search Engine Marketing (SEM).


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IMA Digital Agency Sydney Macarthur

Is your website secure? It could be affecting your Google ranking

Action is required before October to ensure your site meets new Google security standards. Failure to do so could result in penalties to your website, ranging from a severe drop in your search engine rankings and in extreme cases – being blacklisted by search engines.


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IMA Digital Agency Sydney Macarthur

Do You Know the Differences Between Organic & Paid Social Media?

Social Media isn’t just about conversation & content anymore. It is now an established channel for customer acquisition, re-marketing and engaging existing customers to support marketing KPIs.


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IMA Digital Agency Sydney Macarthur

5 Website Design Factors That Contribute To SEO

Search Engine Optimisation (SEO) is essential for any business that has a website. It must be built into the web design process to provide you with the best results, not added in as an afterthought.


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Sydney Office

Level 2, Suite 222, 4 Hyde Parade
Campbelltown, NSW 2560
T 02 4627 8011

Melbourne Office

48 Prosperity Way,
Dandenong South VIC 3175

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