Search Engine Marketing (SEM) is the best way to secure the top advertising positions on Google. There are more than 100 billion searches online every month, so keep your business in prime search engine result positions by running Google AdWords campaigns.
Here are 5 important reasons why running AdWords campaigns is beneficial to your business.
1. Measurable & Transparent
In comparison to most traditional marketing channels, Google AdWords is highly measurable and transparent. You will know how many impressions, clicks and conversions your ads have received. Further to this, AdWords shows your costs, what keywords and ads are performing best – all in real time! So we can quickly determine what is working and what needs improvement.
2. Flexible & Targeted
Google AdWords is highly flexible. Besides a character limit in your ads, almost everything else is quite flexible. You can include ad extensions in your ads to show customers your phone number, location or links to other pages within your site. You can also get highly targeted with Google AdWords, by specifying who your ads are displayed to, such as certain audiences, certain locations or even certain times of day.
3. Faster than SEO
Although SEO is crucial to your online presence, it can take time. With Google AdWords, your website can be at the top within a matter of hours. When you decide to make any updates to your ads, they will be updated within the same amount of time, if not sooner. In saying this, it does take time to monitor and track your campaigns continuously. A poorly managed campaign can cost money.
The best online marketing strategy involves investing in SEM and SEO together, so you can secure top paid and organic positions which will further strengthen your brand’s awareness and credibility online. Plus, you’ll learn insights from both SEO and SEM that can help each other to be more successful.
4. Control your advertising costs
With PPC (Pay Per Click) Advertising, you determine your monthly advertising budget and only pay when someone clicks your ad. Your ad will potentially be shown to tens of thousands of people, however you’re only paying when your ad is actually clicked on. And you can change your budget whenever you want to. If things are going well and you want to bring in even more customers, your budget can be increased to get in front of more people.
Dynamic Search Ads lets you target people searching for your product or service automatically. Based on the content of your landing page, ads will automatically display keywords that people are searching for. So, if you’re selling lots of different products all the time, this is a great way to ensure all your products have their own dynamically generated ad online. Creating traditional ads for every single product would be much more time consuming and costly.
A poorly managed AdWords campaign can cost more money than it brings in. So it’s important to ensure you have experts managing your campaigns to get the right optimisations for your business.
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