Social Media builds engagement with your brand, drives brand loyalty and can bring leads to your business. It can be difficult to know what content to post and when to post it. By leveraging the right social platforms for your business, you can increase your audience and strengthen your online B2B content strategy.
“I don’t know where to start with Social Media”
Before starting with social media, you must start with strategy. Determine your overall business goals and then work out how social media fits into that overall B2B strategy.
Creating a content plan is also crucial to the success of your social media strategy. By planning upcoming content pieces, you will avoid the common issue that many businesses face when they are struggling to find new content. Planning content will help you take advantage of the power of social communication platforms.
It’s also important to see what others are doing on social media. A quick search of your competitors, or brands that are highly successful on social media can help kick-start the process.
“Social Media is not right for my business”
If you run a business, it should be online. If you have a website, you should have social media. Every social platform may not be right for your business, so it is important to pick the channels that suit you best.
If you think that social media is not right or important for your B2B company, just remember that it does contribute to your Search Engine Optimisation (SEO).
By having strong social media pages with relevant and engaging content, it builds the online authority and credibility of your brand. Search Engines associate your strong social media pages with the relevancy on your B2B website. If your website and social media pages are strong enough, it will help your website rank higher on search engines. If you want customers finding you online and contacting you, then social media is right for your business!
Social Media is also a fantastic way to monitor your B2B competitors. Keep an eye on what they are doing so you don’t fall behind. Find what they are doing well, then do it even better!
“My customers are not on Social Media”
It only takes a quick online search to find that over 85% of people search for businesses online, either on search engines or social media. If you want to talk to your customers, you need to meet them where they are – online.
The biggest advantage of social media communications is the detailed tracking and data that is available to monitor and review. If you want insights about your B2B customers and how they think, social media is great way to hear their honest thoughts and opinions regarding your brand.
“We don’t have any content to share on Social Media”
Do you have products and services, news articles, events, questions to ask your customer base, sponsorships or upcoming promotions? If you answered yes to even one of those, then you can create engaging B2B content. Some of the most successful brands on social media do not even talk about their own brand as much you might think. It’s all about creating a healthy balance of brand stories and interesting posts to connect with your customers on a more ‘human’ level.
“We don’t have time for Social Media”
Great businesses focus on what they do well and outsource the rest. IMA has dedicated social media specialists to help you through the entire process, from set up to ongoing implementation and monitoring. It takes time, expertise and dedication to benefit from social media channels. Trust our results-driven experts to get it right for your business.
When implemented and monitored correctly, you will find great success in social media for your business.
Get in contact with our Social Media Team today: firstname.lastname@example.org