Digital Marketing and Strategy


A digital strategy is the process of planning the implementation of select online creativities to help achieve business objectives.

As the world of marketing continues to change and progress into digital channels, it is important for your business to define a digital marketing strategy. It is no longer viable to rely solely on traditional marketing channels to grow and maintain your brand.

Online technologies are forever emerging and evolving. During the creation phase, we will help you decide what platforms and technology makes sense to leverage in your digital strategy. It's important to consider your audience, both in terms of age, geographic location, and lifestyle. As your target audience varies, the technologies and online networks you need to utilise to reach them will also vary.

The benefit of a strong digital marketing strategy is that you can target a specific audience and can measure the results quite effectively. Each digital marketing channel provides detailed insights about your target market. This makes it much easier to identify areas of improvement, compared to the difficulty of accessing this information via traditional marketing channels.

Whether it’s Search Engine Optimisation, Websites, Social Media, Email Marketing or Search Engine Marketing; our team of marketing experts can help you to choose the right channels, networks and pathways to develop an effective digital strategy - targeting your market online, on-device and on the go.

Digital Marketing and Strategy

A digital strategy is the process of planning the implementation of select online creativities to help achieve business objectives.

Email Marketing

Professional-looking, beautiful emails with the right message let you engage customers and reach new ones.

Search Engine Marketing

As a Google AdWords certified agency, we can create the best performing search engine advertisements for your business. With over 100 billion online searches per month, we can help your business remain in the prime advertising positions on Google.

Search Engine Optimisation

Search engine optimisation, also known as SEO, is the process of improving a website’s ranking in a search engine’s organic results by way of tried and tested techniques.

Social Media

Social Media plays an increasingly important role in the way that we find and share information online. Hence, we always discuss integration with social media at an early stage of the website specification process.

Website Design and Development

IMA Digital is a full service web development agency. From design and development to marketing and consulting, we specialise in building online businesses.

We would love to work with you!


Sydney Office

Level 2, Suite 222, 4 Hyde Parade
Campbelltown, NSW 2560
T 02 4627 8011

Melbourne Office

48 Prosperity Way,
Dandenong South VIC 3175
T 0416 039 998

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