Search Engine Optimisation


Search engine optimisation, also known as SEO, is the process of improving a website’s ranking in a search engine’s organic results by way of tried and tested techniques.

Search Engine Optimisation, commonly known as SEO, is the process of improving your website’s ranking in a search engine’s organic results with tried and tested techniques.

Our team has an extensive knowledge of how search engines work. We do in-depth industry research before working on the optimisation of your website. It gives us great insight about the competitive nature of your website when compared to others. We take a deep look at the keywords your competitors are targeting and we also investigate which keyword is getting them the highest amount of traffic.

Applying the unparalleled knowledge of our SEO professionals, we are able to uncover the strategies used by your competitors and counter accordingly.

We analyse the information which comes from this thorough research - some of which includes:

•    Targeted Keywords
•    Link Sources
•    URL Popularity
•    Traffic Source
•    Citation Building

Our team researches the niche directories, websites, blogs, social networks and keywords to connect your website to such forums. Alongside keyword analysis, this helps your website perform above your competitors and rank at the top on search engines.

On-Page Optimisation:

We incorporate your selected keywords into existing internet pages, with the keyword saturation and density which is needed to achieve the Top 10 rankings, by modifying and optimising the crucial areas in your site’s source code. The accurate implementation of server levels adjustments will guarantee your site to be user friendly.

Key actions will be:

•    Utilising key phrase factors like keyword density, relevancy and position.
•    Page mark-up factors like <title> tags, <meta> tags, <a href=> hyperlink tags and <img> alt tags
•    Using H1/H2/H3 HTML tags
•    Optimising home page content

Off-Page Optimisation:

IMA is responsible for establishing your positive "Online Reputation Management", which is also known as Off-Page Optimisation. Whether it’s creating your website's profile on Facebook, LinkedIn, Twitter and Google+ or blogging to gain higher SERPs (search engine results pages), we are here to help you out.

Other Off-Page Optimisation techniques include:

•    Blog/forum Marketing
•    Search Engine Submissions
•    Content Baiting
•    Local Citation Marketing
•    Available on Local Listings
•    Article Submissions.

One of the toughest things within web marketing is recognising the right type of link building. Obtaining a massive number of relevant referral links has become the most important point of today's web marketing strategy. The ideal mixture of link building options will be selected to craft and customise a link building plan to deliver long run ROI success and high ranking results.

Our tactical methods include:

•    Social Bookmarking
•    Blog and Forum Review Posting
•    Relevant Partner Links
•    Activity on Social Media such as Facebook, Twitter, and LinkedIn etc.
•    Directory Submission

Digital Marketing and Strategy

A digital strategy is the process of planning the implementation of select online creativities to help achieve business objectives.

Email Marketing

Professional-looking, beautiful emails with the right message let you engage customers and reach new ones.

Search Engine Marketing

As a Google AdWords certified agency, we can create the best performing search engine advertisements for your business. With over 100 billion online searches per month, we can help your business remain in the prime advertising positions on Google.

Search Engine Optimisation

Search engine optimisation, also known as SEO, is the process of improving a website’s ranking in a search engine’s organic results by way of tried and tested techniques.

Social Media

Social Media plays an increasingly important role in the way that we find and share information online. Hence, we always discuss integration with social media at an early stage of the website specification process.

Website Design and Development

IMA Digital is a full service web development agency. From design and development to marketing and consulting, we specialise in building online businesses.

We would love to work with you!


Sydney Office

Level 2, Suite 222, 4 Hyde Parade
Campbelltown, NSW 2560
T 02 4627 8011

Melbourne Office

48 Prosperity Way,
Dandenong South VIC 3175
T 0416 039 998

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