When it comes to marketing, small businesses have a dilemma. The very fact that they are small means they don't usually have very much to spend on marketing, and yet marketing is exactly what they need to get themselves noticed.

Still, most small businesses do recognise that marketing is one of the essential ingredients on the path to success. The question, therefore, is how should they spend their limited marketing budgets?

While the answer to this question will be different for each individual business, for the following reasons, graphic design should be part of the solution for all of them.

1) First impressions make a difference.

“You can’t judge a book by its cover” may be a good philosophy for evaluating a lot of things (including people), but it doesn't hold true for companies. The simple fact is, when it comes to business, first impressions matter. Nice signage, an attractive website, or logo can give your business credibility and a professional first impression is essential.

2) Good graphic design is a key branding tool

While good ideas, products and services are the absolute essentials of all successful businesses, successful branding is the method through you communicate all of this to the world. It allows you to let the market know about who you are, what you do and what you stand for. And graphic design is one of the most important branding tools. It helps tie everything together.

3) Graphic design bolsters credibility

Presenting your business in a professional manner, projects an image of competence, confidence and credibility. For businesses operating in a competitive environment, projecting this sort of image can be a key differentiator. In other words ¬– all else being equal between you and your competitors in terms of experience, expertise and product quality – a credible image can be a deciding factor that helps you win that new contract.

4) Good graphic design tells a story

Not all small businesses are the same. Building contractors, dental surgeries, restaurants, and forklift manufacturers shops all have their own stories to tell. Graphic design is the best way to capture the spirit, the narrative, the passions and the ethos of your unique business. And it is the best way to keep that story alive in the public imagination.

5) Graphic design is a proven winner

For anyone still unconvinced, the results of countless studies back the effectiveness of graphic design as a marketing tool for small businesses. For example, a 2005 study by the Design Council found that businesses that prioritise design outperformed those that didn’t by 200 per cent. In conclusion, small businesses can rest assured that ROI for graphic design makes the decision about whether to prioritise it a no-brainer. Its long-term branding benefits are simply too good to ignore.

IMA has a proven track record of working with businesses of all sizes to deliver high-quality, memorable designs. Contact us now to learn more about our Graphic Design offerings.

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