SEO - Sydney
Search Engine Optimisation, commonly known as SEO, is the process of improving your website’s ranking in a search engine’s organic results with tried and tested techniques.
Our team has an extensive knowledge of how search engines work. We do in-depth industry research before working on the optimisation of your website. IMA specialise both in local SEO and Australia wide SEO.
WHAT BENEFIT WILL SEO ADD TO MY BUSINESS?
- Trust & Credibility: The higher your page ranks in search, the higher your credibility and authority is on the web, meaning? More Leads & Sales
- A better user experience: Users will stay longer on your website and return and convert due to your superior platform
- Increase engagement, traffic & conversions: With greater engagement with your content, inevitably traffic, leads and conversion will increase due to SEO efforts
- Highlight new business opportunities: The discovery of new target markets and gaps in your content strategy are just a few new business opportunities that can lead to huge profits for your business
Search Engine Optimisation Services
OUR SEO SERVICES ARE BASED ON RESEARCH OF
- Targeted Keywords
- Link Sources
- URL Popularity
- Traffic Source
- Citation Building
We incorporate your selected keywords into existing internet pages, with the keyword saturation and density which is needed to achieve the Top 10 rankings, by modifying and optimising the crucial areas in your site’s source code. The accurate implementation of server levels adjustments will guarantee your site to be user friendly.
Key actions will be:
- Utilising key phrase factors like keyword density, relevancy and position.
- Page mark-up factors
- Using H1/H2/H3 HTML tags
- Optimising home page content
IMA Digital is responsible for establishing your positive "Online Reputation Management", which is also known as Off-Page Optimisation.
Other Off-Page Optimisation techniques include:
- Blog/forum Marketing
- Search Engine Submissions
- Content Baiting
- Local Citation Marketing
- Available on Local Listings
- Article Submissions.
One of the toughest things within web marketing is recognising the right type of link building. Obtaining a massive number of relevant referral links has become the most important point of today's web marketing strategy. The ideal mixture of link building options will be selected to craft and customise a link building plan to deliver long run ROI success and high-ranking results.
OUR TACTICAL METHODS INCLUDE
- Blog and Forum Review Posting
- Relevant Partner Links
- Directory Submission
IMPROVE YOUR VISIBILITY WITH LOCAL SEO
Did you know almost 20% of searches in Google are location based? With an IMA local SEO campaign, we can ensure your content and website is optimised to reach your target audience; the people that mean the most to your business. Before long, your business can dominate local search, improve visibility, improve your brand recognition through your local SEO search channel.
Why are on page optimisations so important to your SEO results?
Well statistically over 67% of all clicks go to the first five organic results in Google search and 71% of those clicks go to the page ranked first!
People associate page ranks with authority and will trust your website more than those ranked beneath. This translates directly into higher conversions for business ranked higher in search.
Our on-page services implement the right keywords into your content which improve rankings and drive increased qualified traffic not time wasters.
IMA SEO also take care of your “technical” page optimisations which allow Google crawlers to properly index and give your pages the display positions they deserve.
GOOGLE MY BUSINESS LISTINGS
IMA SEO will ensure your business utilises Google My Business listings and uses proper schema (schema helps tell search engines exactly what piece of content is on your site).
IMA can boost your business profile and consolidate your grasp on the local market. IMA will ensure your business is represented professionally in search results.
What draws you back to a website? Quality content!
IMA's multifaceted SEO approach can be incorporated with a fresh and engaging content strategy. Our content strategy will focus on adding value by utilising fresh relevant content as well as building evergreen content to ensure long lasting value to your business.Our specialists will ensure your content is shareable across multiple platforms and could can also advise you on a full Social Media strategy when your business is ready.
Contact IMA Digital below to get your website ranking better in Google search results.