Search Engine Optimisation, commonly known as SEO, is the process of improving your website’s ranking in a search engine’s organic results with tried and tested techniques.
Our team has an extensive knowledge of how search engines work. We do in-depth industry research before working on the optimisation of your website.
We analyse the information which comes from this thorough research - some of which includes:
- Targeted Keywords
- Link Sources
- URL Popularity
- Traffic Source
- Citation Building
We incorporate your selected keywords into existing internet pages, with the keyword saturation and density which is needed to achieve the Top 10 rankings, by modifying and optimising the crucial areas in your site’s source code. The accurate implementation of server levels adjustments will guarantee your site to be user friendly.
Key actions will be:
- Utilising key phrase factors like keyword density, relevancy and position.
- Page mark-up factors
- Using H1/H2/H3 HTML tags
- Optimising home page content
IMA Digital is responsible for establishing your positive "Online Reputation Management", which is also known as Off-Page Optimisation.
Other Off-Page Optimisation techniques include:
- Blog/forum Marketing
- Search Engine Submissions
- Content Baiting
- Local Citation Marketing
- Available on Local Listings
- Article Submissions.
One of the toughest things within web marketing is recognising the right type of link building. Obtaining a massive number of relevant referral links has become the most important point of today's web marketing strategy. The ideal mixture of link building options will be selected to craft and customise a link building plan to deliver long run ROI success and high-ranking results.
Our tactical methods include:
- Blog and Forum Review Posting
- Relevant Partner Links
- Directory Submission
Contact IMA Digital today to get your website ranking better on search engines.